Social Media Marketing, 5e (eBook)

Social Media Marketing, 5e (eBook)Overview: The original, bestselling, and award winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must read for

how to both explore data visually and how to explain concepts and results visually in a compelling way with data

ISBN: 978EEGRP44449

AU Course: PETR301

the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life

An important consideration for any business

Publisher: Thomson Reuters

AU Course: BMGT322

and the psychology influencer on consumer behavior

Based on the authors’ diverse research teaching and consulting experiences this product has incredibly strong depth and breadth that is current in research and practice simply not found in other texts

and neural networks to specific problems and solutions

Edition: 3

Real-world stories give learners a better understanding of the world and their place in it